Description: This article describes some of the traditional profit measurement standards for direct marketing and then presents a more comprehensive and up-to-date foundation for insurance direct marketers and actuaries to use when reviewing individual direct marketing campaigns or total marketing programs.

Description: This article is about the relationship of brand advertising to direct marketing and how to bridge the gap.

Description: The author discusses his presentation at the National Tornado Summit on Midwest climate research and also the intersection of health care utilization and severe weather, including highlights from the forthcoming Actuaries Climate Index.

Description: The author gives his opinions of the cause of the health care financing crisis and ever increasing health care costs.

Description: Describes benefits of updating homes for aging in place. Calls for stakeholders coalition of: building & tech sectors, LTCI, homecare, health insurance & care.

Description: The editor of Health Watch previews the articles in this issue.

Description: Update on Health Section research projects and topics, including health care reform, complexity science, and strategic planning.

Description: This is a book review of 'The Rising Cost of Hospital Care' by Martin S. Feldstein, Ph.D. In general, the book proceeds from an analysis of how and how much hospital costs have risen to why they have risen.

Description: Moral issues behind paying for a transplant. Issue No. 46.

Description: Updates on the efforts of the Academy’s health practice council. its work groups and task forces, to educate health care policymakers on issues including health care reform, Medicare, loss ratios, premium review, reinsurance, benefit and eligibility changes, exchanges, and risk based capital.